An outside perspective
Facebook & Google Ads audits.
A clearer plan for your account.
A focused Facebook ads audit or Google Ads audit covering campaign structure, tracking, creative, budget allocation and the buying journey.
Who this is for
A useful fit
for your next step.
For brands deciding what to improve, where to spend next, or whether ongoing management is the right fit.
Discuss ad account auditWhat we work on
Clear work.
Clear responsibilities.
Agree the review scope
Confirm platforms, account access and the business question you need the audit to answer.
Inspect the account
Review campaign structure, tracking, creative, budget allocation and available performance history.
Look beyond the account
Consider the offer, landing pages and operational factors that could affect performance.
Prioritize next steps
Receive a practical action plan with the issues to address first and questions that need more evidence.
Let’s define
the scope.
Share your website, current advertising activity and the problem you want to solve. We will confirm the deliverables, access requirements and working arrangement before starting.
Fees are quoted for the agreed scope. Advertising spend is separate.
View all servicesAd account audit: scope and preparation
Start with the decision you need to make: why acquisition costs changed, which campaigns need attention or whether more spend is justified. An audit should separate confirmed issues from assumptions and put the next actions in a useful order.
If your main aim is to understand the account and do the work yourself, discuss ads mentorship.
What does a Facebook ads audit review?
The agreed review can cover campaign structure, creative, tracking, budget allocation and available performance history. The offer, landing pages and business context help explain what the account data alone cannot.
What does a Google Ads audit review?
Review the relationship between customer searches, campaigns, conversion tracking and landing pages. Product-feed requirements may also matter for an ecommerce account; the platforms and deliverables are agreed before the review.
What should I prepare before an audit?
Bring your website, the main business question, reporting periods, ad spend and sales context. Read the Facebook and Google Ads audit preparation checklist. Account access is agreed securely; do not send passwords in the inquiry.
Does an audit include ongoing campaign management?
An audit provides a prioritized action plan. Ongoing Meta Ads management or Google Ads management is a separate agreed scope.
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