The person you’ll work with
Business first.
Always curious.
I’m Hasnat Ali. Performance marketer, mentor and a student of how people buy.
Thinking beyond the dashboard.
My perspective
Before I ran ads,
I sold products.
The campaign is one part of a much bigger business.
I bring five years of performance marketing experience to conversations about products, offers, customers and the buying journey.
My work covers Meta Ads, Google Ads, creative strategy and account audits. I also mentor founders and marketers who want to understand the thinking behind those decisions.
I care about asking useful questions, making the numbers understandable and deciding what to do next with the evidence we have.
Connect with me on LinkedInHow I think about the work
Four habits.
One practical approach.
Find the real problem.
Review the offer, numbers and buying journey before deciding what to change.
Listen to the customer.
Use their questions and objections as the starting point for better messaging.
Test a clear idea.
Give each creative test a reason to exist and enough room to learn.
Make the next decision.
Use the evidence to decide what to improve, pause or explore further.
Stay connected
Join me in the
WhatsApp community.
Interested in marketing and ecommerce?
Come join the conversation.