The more clearly we understand your business, the more useful an account review can be.
Your products and your priorities.
Bring your website, the products you want to focus on and the question that prompted the review. Tell me if you are trying to improve acquisition costs, understand a drop in sales or decide where to invest next.
Your numbers in context.
Share the relevant reporting periods, spend and sales figures. If you have information on margins, returns or repeat purchases, include it. Flag any changes in pricing, stock or fulfilment during the same period.
What you have already tried.
Show the creative, offers and landing pages you have used. A short explanation of the decisions behind them is helpful. We can build on that history instead of treating the account as a blank page.
The people doing the work.
Explain who manages the website, produces creatives and approves changes. That helps us agree on a scope the team can actually deliver.
Account access and review deliverables are agreed before any audit begins. You do not need to share passwords in the inquiry form.
Ad account audit preparation checklist.
- Your website, catalogue and priority products.
- The question you want the audit to answer.
- Comparable reporting dates, campaign spend and purchase or lead totals.
- The conversion actions being measured and any known tracking changes.
- Creative, offers and landing pages used during the period.
- Margins, cancellations, returns and fulfilment changes where relevant.
- The people who can approve and carry out recommended changes.
Separate a measurement question from a campaign question.
A drop in reported purchases might reflect campaign performance, tracking changes or a checkout issue. Bring the dates of site, consent and tracking updates so the review can test those explanations rather than assuming the ads caused every change.
For Meta, prepare the creative and offer history. For Google, include the products and customer searches you want to reach. The ROAS formula guide explains why attributed revenue still needs business context.
See the ad account audit service for the review scope. A review does not automatically include ongoing campaign execution.