Meta Ads / Account snapshot 01
A stronger return
on ad spend.
Higher purchase volume and return per rupee spent, alongside a higher cost per purchase.
| Metric | Before | After |
|---|---|---|
| Purchase ROAS | 3.01× | 4.91× |
| Purchases | 567 | 961 |
| Ad spend (PKR) | 739,445.20 | 1,476,126.58 |
| Cost per purchase (PKR) | 1,304.14 | 1,536.03 |
What the numbers show.
The after snapshot records 961 purchases compared with 567 in the before view. Purchase ROAS is 4.91× compared with 3.01×. Advertising spend increased, and cost per purchase rose from PKR 1,304.14 to PKR 1,536.03.
How to read this.
This pair shows a higher attributed return on ad spend and more recorded purchases. It does not show cheaper acquisition. Both observations belong in the conversation.
What this comparison cannot establish.
The screenshots do not show client names, reporting periods or attribution settings. They do not establish equal-period growth, incremental revenue, profit or which changes caused the outcome. Figures are reproduced from the published portfolio.
Stay connected
Join me in the
WhatsApp community.
Interested in marketing and ecommerce?
Come join the conversation.