Meta Ads / Account snapshot 02
More volume.
A higher return.
A larger advertising investment, more purchases and an improvement in attributed ROAS.
| Metric | Before | After |
|---|---|---|
| Purchase ROAS | 2.97× | 4.33× |
| Purchases | 632 | 3,376 |
| Ad spend (PKR) | 559,359.26 | 3,870,980.05 |
| Cost per purchase (PKR) | 885.06 | 1,146.62 |
What the numbers show.
The after view records 3,376 purchases compared with 632, with spend increasing from PKR 559,359.26 to PKR 3,870,980.05. Purchase ROAS is 4.33× compared with 2.97×, while cost per purchase increased.
How to read this.
The higher purchase count comes with a much larger advertising investment. ROAS improved, but acquisition cost also rose. The volume change should be read alongside both spend and cost.
What this comparison cannot establish.
The screenshots do not show client names, reporting periods or attribution settings. They do not establish equal-period growth, incremental revenue, profit or which changes caused the outcome. Figures are reproduced from the published portfolio.
Stay connected
Join me in the
WhatsApp community.
Interested in marketing and ecommerce?
Come join the conversation.