Meta Ads / Account snapshot 03
More purchases.
Lower acquisition cost.
Higher recorded purchase volume and ROAS, with a lower cost per purchase in the after view.
| Metric | Before | After |
|---|---|---|
| Purchase ROAS | 2.10× | 5.42× |
| Purchases | 484 | 3,154 |
| Ad spend (PKR) | 462,557.37 | 2,899,460.46 |
| Cost per purchase (PKR) | 955.70 | 919.30 |
What the numbers show.
The after snapshot records 3,154 purchases compared with 484. Spend increased from PKR 462,557.37 to PKR 2,899,460.46. Purchase ROAS is 5.42× compared with 2.10×, and cost per purchase decreased from PKR 955.70 to PKR 919.30.
How to read this.
Among these snapshots, this pair combines greater recorded purchase volume with a lower acquisition cost. It is an account-level comparison, not a claim about net profit or the cause of the change.
What this comparison cannot establish.
The screenshots do not show client names, reporting periods or attribution settings. They do not establish equal-period growth, incremental revenue, profit or which changes caused the outcome. Figures are reproduced from the published portfolio.
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