Research, hooks & briefs
Creative strategy
for Facebook & Instagram ads.
Turn customer questions into ad messages, hooks and creative briefs. Practical creative strategy for ecommerce teams that need a clearer testing direction.
Who this is for
A useful fit
for your next step.
For founders and marketing teams with production capacity who need sharper messaging and a more useful testing plan.
Discuss creative strategyWhat we work on
Clear work.
Clear responsibilities.
Collect customer language
Study the questions, objections and buying motives already showing up around your products.
Choose the message
Connect the product to a specific customer need and the evidence that supports your claim.
Write the brief
Set out the hook, angle, visual direction and action so your production team knows what to create.
Learn from the response
Review how each idea performs and use that evidence to guide the next creative round.
Let’s define
the scope.
Share your website, current advertising activity and the problem you want to solve. We will confirm the deliverables, access requirements and working arrangement before starting.
Fees are quoted for the agreed scope. Advertising spend is separate.
View all servicesCreative strategy: from research to testing
A useful creative testing plan changes something you can explain: the customer question, message, evidence or presentation. Keep a record of the hypothesis and the response so the next brief builds on what you learned.
Need execution alongside the briefs? Explore Facebook and Instagram campaign management.
What is creative strategy for paid social?
It connects a customer need to a message, supporting evidence and a useful test. The aim is to understand what an ad should communicate and what you will learn from its response.
Does creative strategy include video production?
Production responsibilities are agreed separately. This service focuses on customer research, messaging, hooks, visual direction and briefs that your production team can use.
How do we start a creative brief?
Choose one buying question, the product evidence that answers it and the next action. Use the ad creative brief checklist and example to prepare your first concept.
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